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Notes & Resources: Personal Branding

· Personal Brand,Career,Influence

Starting from the point where the student has identified their career Strategy, this workshop explains the concept of Personal Branding and takes them through a series of exercises to build their own first draft Personal Brand. These materials also support Andrew's CV & LinkedIn Profile workshops.

 

Based on the Personal Branding Canvas, it challenges students to think about who is their market, what does their market want from them and how they can behave (in person, in speech, in writing and in social media) to attract that market.

Starting from the point where the student has identified their career Strategy, this workshop explains the concept of Personal Branding and takes them through a series of exercises to build their own first draft Personal Brand. Then they can move on to the express their Personal Brand in CV, LinkedIn, elevator pitch or other collateral.

Luigi Centenaro's Personal Branding Canvas is an outstanding tool. You can download it here

Next public, Personal Branding event

Join Andrew's next public, personal branding event - click this link for the latest schedule and joining details

Past workshop materials

Request the full archive of my Personal Branding or CV & LinkedIn post-graduate workshop materials here.

Request the full archive of the SP Jain Global School of Business Personal Branding Workshop materials here.

Request the full archive of the Manchester Business School Executive MBA Personal Branding Workshop materials here.

Tools

Articles

Books

Video

Please contact me here if you would like to discuss how you may go further in this topic through Career Coaching.

Please use the comments section at the foot of the page to suggest resources you have found useful on this topic and I'll add them for the benefit of others.

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