Starting from the point where you have identified your career Strategy, these resources explain the concept of Personal Branding and take you through a series of exercises to build your own first draft Personal Brand. Then you can move on to express your Personal Brand in CV, LinkedIn, elevator pitch or other collateral.
Based on the Personal Branding Canvas, it challenges you to think about who is your market, what does it want from you and how you can behave (in person, in speech, in writing and in social media) to attract that market. These materials also prepare you for my CV & LinkedIn Profile workshops.
Luigi Centenaro's Personal Branding Canvas is an outstanding tool. You can download it here
Personal Branding & Career Storytelling
This workshop for The University of Manchester SEA Centre on 12th March 2026 is designed for experienced professionals who want to articulate their value with greater clarity, coherence and credibility. Rather than focusing on image or self-promotion, the session helps participants distil the consistent professional pattern that underpins their career, across stable performance, high-stakes moments and increasing scope.
Through structured reflection, peer dialogue and disciplined executive-style challenge, participants clarify a promotable one-sentence positioning and develop a concise 90-second career narrative suitable for promotion panels, sponsorship conversations, interviews and strategic networking discussions.
The emphasis is on capability and credibility: not only what you can do, but why others should believe you are ready for the next level. By the end of the session, participants leave with a clearer advancement narrative, sharper evidence of readiness and a portable career story they can confidently deploy across internal and external opportunities.
Please contact me here if you would like to discuss how you may go further in this topic, watch my videos about how Executive Coaching can help you or Group Coaching can accelerate your team's effectiveness.
'Once people have an image of you, people see that image and not the person beyond that image. They expect you to behave like the image they have of you and if you behave differently they get angry'. Ernst Jansz
Past workshop materials
Request the full archive of my Personal Branding or CV & LinkedIn post-graduate workshop materials here.
Request the full archive of the SP Jain Global School of Business Personal Branding Workshop materials here.
Request the full archive of the Manchester Business School Executive MBA Personal Branding Workshop materials here.
Tools
Start here with Luigi Centenaro's Personal Branding Canvas
Articles
Books
Video
Please contact me here if you would like to discuss how you may go further in this topic through Career Coaching.
Please use the comments section at the foot of the page to suggest resources you have found useful on this topic and I'll add them for the benefit of others.